Advertising Disclosure

Advertising Disclosure

How NexaLoan earns revenue and how it affects our recommendations.

Advertising Disclosure

Last Reviewed: March 20, 2026  |  Updated when our advertising relationships, compensation models, or disclosure practices materially change

NexaLoan (loan12.com) is committed to full transparency about how this website generates revenue and how advertising relationships may — and may not — affect our content. This page explains our business model, how we earn compensation, and the strict boundaries we maintain between advertising and editorial content.

How NexaLoan Earns Revenue

NexaLoan is a free educational resource. We do not charge readers for access to our guides, reviews, calculators, or tools. To support the ongoing operation, maintenance, and improvement of this Site, we may earn revenue through the following channels:

Affiliate Partnerships

Some links on NexaLoan are affiliate links. When you click on an affiliate link and take a qualifying action on the partner’s website — such as submitting a loan application, completing a prequalification form, or signing up for a service — we may receive a referral fee or commission from that partner.

  • Affiliate compensation is paid by the partner, not by you. Clicking an affiliate link does not increase the cost of any product or service you receive.
  • Not all lenders or products mentioned on this Site have affiliate relationships with us. We cover lenders based on editorial merit, not solely on whether an affiliate arrangement exists.

Display Advertising

NexaLoan displays advertisements through third-party advertising networks, including Google AdSense. These ads are served based on factors such as page content, your browsing history, and your geographic location. We earn revenue when visitors view or interact with these advertisements.

  • We do not directly control which specific ads appear on our pages. Ad placement and targeting are managed by the advertising network.
  • The presence of a display ad on a page does not imply an endorsement of the advertised product or service by NexaLoan.

What Advertising Does NOT Influence

We maintain a strict separation between our revenue relationships and our editorial content. Specifically, advertising and affiliate partnerships do not influence:

  • Content Selection: Which topics, lenders, or products we choose to cover
  • Editorial Opinions: The conclusions, assessments, or recommendations expressed in our reviews and guides
  • Rankings and Order: How lenders are ranked, ordered, or compared on any page (see our Review Methodology)
  • Scoring: The scores or ratings assigned to lenders in our evaluation process
  • Accuracy: The factual accuracy of our content — all claims are verified regardless of advertising relationships
  • Coverage of Negatives: Our willingness to report drawbacks, risks, fees, or complaints about any lender, including advertising partners

How to Identify Affiliate Links

We believe readers have a right to know when a link may generate compensation for us. On NexaLoan:

  • Pages that contain affiliate links include a disclosure notice, typically near the top of the page or adjacent to the affiliate content
  • Affiliate links may be visually distinguished or accompanied by a disclosure label where practical
  • This Advertising Disclosure page is linked from our site footer and is accessible from every page on the Site

If you are ever unsure whether a link is an affiliate link, you can hover over it to check the destination URL, or contact us for clarification.

FTC Compliance

NexaLoan’s advertising disclosures are designed to comply with the Federal Trade Commission (FTC) guidelines on endorsements and testimonials, including:

  • 16 CFR Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising
  • FTC .com Disclosures: How to Make Effective Disclosures in Digital Advertising

Our disclosure practices include:

  • Clear and conspicuous disclosure of material connections between NexaLoan and compensating partners
  • Disclosure placement that is proximate to the relevant content — not buried in footnotes or separate pages only
  • Language that is understandable to the average reader without legal or financial expertise
  • Regular review of disclosure placement and wording to ensure ongoing compliance as FTC guidance evolves

Lenders We Cover Without Compensation

Not every lender mentioned on NexaLoan has an affiliate or advertising relationship with us. We include non-partner lenders in our coverage when:

  • The lender offers a product that is relevant and potentially valuable to our readers
  • Including the lender provides a more complete and balanced comparison for readers
  • The lender meets our editorial standards for inclusion based on our Review Methodology

We believe that excluding non-partner lenders from our coverage would compromise the quality and objectivity of our content and ultimately harm reader trust.

Sponsored Content Policy

If NexaLoan ever publishes sponsored content (content that is paid for or created in collaboration with an advertiser):

  • It will be clearly and prominently labeled as “Sponsored,” “Paid Partnership,” or similar language
  • It will be held to the same factual accuracy standards as our editorial content
  • It will not be presented as independent editorial content or mixed into our standard reviews and guides without clear labeling
  • Sponsors will not have editorial control over the final published content

As of the date of this disclosure, NexaLoan has not published any sponsored content.

Editorial Independence

Our editorial team operates independently from advertising and business development activities. For full details on how we protect editorial integrity, see our Editorial Policy.

Key safeguards include:

  • Editorial staff do not participate in advertising sales or affiliate negotiations
  • No advertiser or affiliate partner has the ability to review, approve, or modify editorial content before publication
  • Content decisions (topics, coverage, tone, conclusions) are made solely by the editorial team
  • If a conflict of interest is identified, the affected individual recuses themselves from related content decisions

Reader Trust Is Our Priority

We understand that our long-term value to readers — and therefore our long-term viability as a business — depends entirely on trust. If readers cannot trust that our content is honest and unbiased, our reviews and guides lose their purpose.

That is why we choose transparency over opacity, disclose our financial relationships openly, and hold our editorial content to the same standard regardless of whether a lender compensates us.

Questions About This Disclosure

If you have questions about our advertising relationships, disclosure practices, or how compensation works on this Site, please contact us:

Email: nexaloan@loan12.com
Subject Line: Advertising Disclosure Inquiry
Page: Contact NexaLoan